There are a lot of conversations about the value of data. The Economist wrote in 2017 a thought provoking article titled “The world’s most valuable resource is no longer oil, but data.” This led to a distinct split in opinions where some thought leaders agreed and some disagreed. At the same time, this led to Plus …
Marketing leaders spend a lot of time, energy and financial resources to understand consumer behavior. In the past, marketing leaders relied heavily on traditional customer interview techniques like focus groups and customer surveys to understand consumer behavior. Over the years, they have diversified their way of collecting consumer data. With the advent of social media Plus …
