Articles

Responsible Marketing for People and the Planet Share humanist values Confined, deconfined, reconfigured, whatever, social distancing has accelerated the use of social networks and digital information media. Unable to express their consumption habits any longer, customers are necessarily concerned, among other things, with preserving their health and that of their loved ones, wondering about their Plus …

What are consumers really looking for? Breaking out of the old patterns of unreasonable consumerism With the development of communication tools and especially of the Internet, companies have learned to master many additional communication channels for their offers: social networks, influencers, applications, m-marketing, etc. And this multiplication of interfaces between brands and consumers has the Plus …

Experience change today in the era of new sustainable business models and Responsible Marketing Introduction Never in modern history has a crisis confined just over 4 billion people, depriving them of their free will to do their daily business. Undoubtedly, the crisis that we have just experienced or that we are still experiencing will have Plus …

Green Marketing: an opportunity for companies to green their image Definition and origins of Green Marketing The association of the concept of ecology with marketing has appeared in the literature in different forms: “green” marketing, “environmental” marketing or “ecological” marketing. The first books on green marketing appeared as early as the 1980s following the first Plus …