Markets

Experience change today in the era of new sustainable business models and Responsible Marketing | Part 1: The 5 lessons of COVID-19 for Business | Alain DEDOH

Experience change today in the era of new sustainable business models and Responsible Marketing Introduction Never in modern history has a crisis confined just over 4 billion people, depriving them of their free will to do their daily business. Undoubtedly, the crisis that we have just experienced or that we are still experiencing will have Plus …

Markets

Green Marketing: an opportunity for companies to green their image | Mahamadou SIMPARA | ML | FR |

Green Marketing: an opportunity for companies to green their image Definition and origins of Green Marketing The association of the concept of ecology with marketing has appeared in the literature in different forms: “green” marketing, “environmental” marketing or “ecological” marketing. The first books on green marketing appeared as early as the 1980s following the first Plus …

Library

Book | La révolution des assistants vocaux | Oxana Gouliaéva, Eric Dosquet & Yvon Moysan

OK Google, what impact do voice assistants have on my digital strategy? Alexa, how do I develop a voice application for my business? Say Siri, what voice identity should I give to my brand? Hi Bixby, what voice referencing to control the image of my brand on voice assistants? Artificial intelligence, ecosystems, branding, audio content, Plus …

Websites and Blogs

Websites & Blogs | IBM Big Data & Analytics Hub

IBM is one of the companies most invested in Big Data and Artificial Intelligence, notably with its famous Watson. In this blog, Big Blue offers educational articles written by internal contributors but also by external experts and professionals. The objective is to present cases of concrete implementation of the most advanced digital technologies, to optimize Plus …

Artificial Intelligence

African Diaspora and Artificial Intelligence | Webconf | Sarah Konan Ya & Christian Adja

This Tuesday, May 26, 2020, was held a web conference organized by the French-speaking Agency for Artificial Intelligence in Africa (AFRIA). This agency’s mission is to produce and disseminate knowledge and tools related to emerging innovative themes and ensure the old relating to the evolution of international challenges and priorities of Artificial Intelligence. The topic Plus …