Responsible Marketing for People and the Planet Share humanist values Confined, deconfined, reconfigured, whatever, social distancing has accelerated the use of social networks and digital information media. Unable to express their consumption habits any longer, customers are necessarily concerned, among other things, with preserving their health and that of their loved ones, wondering about their Plus …
Author: Survey Mag Africa
Experience change today in the era of new sustainable business models and Responsible Marketing | Part 2: What are consumers really looking for? | Alain DEDOH
What are consumers really looking for? Breaking out of the old patterns of unreasonable consumerism With the development of communication tools and especially of the Internet, companies have learned to master many additional communication channels for their offers: social networks, influencers, applications, m-marketing, etc. And this multiplication of interfaces between brands and consumers has the Plus …
Experience change today in the era of new sustainable business models and Responsible Marketing | Part 1: The 5 lessons of COVID-19 for Business | Alain DEDOH
Experience change today in the era of new sustainable business models and Responsible Marketing Introduction Never in modern history has a crisis confined just over 4 billion people, depriving them of their free will to do their daily business. Undoubtedly, the crisis that we have just experienced or that we are still experiencing will have Plus …
Website | The CNIL and the Other African Cnil like | FR
The CNIL (Commission Nationale Informatique & Libertés) is the French authority in this GDPR. It publishes news and practical tools on data collection and processing on its official website. You will find there various very instructive reports. With the Covid-19 it is true that like everyone else, the CNIL has had very oriented studies in Plus …
Green Marketing: an opportunity for companies to green their image | Mahamadou SIMPARA | ML | FR |
Green Marketing: an opportunity for companies to green their image Definition and origins of Green Marketing The association of the concept of ecology with marketing has appeared in the literature in different forms: “green” marketing, “environmental” marketing or “ecological” marketing. The first books on green marketing appeared as early as the 1980s following the first Plus …
Book | La révolution des assistants vocaux | Oxana Gouliaéva, Eric Dosquet & Yvon Moysan
OK Google, what impact do voice assistants have on my digital strategy? Alexa, how do I develop a voice application for my business? Say Siri, what voice identity should I give to my brand? Hi Bixby, what voice referencing to control the image of my brand on voice assistants? Artificial intelligence, ecosystems, branding, audio content, Plus …
Websites & Blogs | IBM Big Data & Analytics Hub
IBM is one of the companies most invested in Big Data and Artificial Intelligence, notably with its famous Watson. In this blog, Big Blue offers educational articles written by internal contributors but also by external experts and professionals. The objective is to present cases of concrete implementation of the most advanced digital technologies, to optimize Plus …
Parcours Contributeur | Mahamadou SIMPARA | ML | FR |
Survey Mag Africa opens a special section on our contributors, professionals, African or working on the continent, who take their time to show another image of Africa, that of a continent full of talented professionals. Mahamadou Simpara is one of them, here is his journey My name is Mahamadou SIMPARA (Linkedin profile). I am from Plus …
Book | Market Studies | JL GIANNELLONI & E. VERNETTE
Since its first edition in 1995, this book has become the French reference manual. It presents the entire study process, from project to report, as well as a very wide range of qualitative and quantitative methods of data analysis. Punctuated by a knowledge test, the different chapters emphasize key concepts based on numerous examples and Plus …