Since its first edition in 1995, this book has become the French reference manual. It presents the entire study process, from project to report, as well as a very wide range of qualitative and quantitative methods of data analysis. Punctuated by a knowledge test, the different chapters emphasize key concepts based on numerous examples and case studies.
This 5th edition offers updates on developments in the discipline including digital (databases, focus groups, co-creations, panels, questionnaires administered online, etc.) and new examples and case studies.
Jean-Luc Giannelloni & Eric Vernette | Editor: Vuibert | December 2019 | 1071 pages | 45€
