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OK Google, what impact do voice assistants have on my digital strategy? Alexa, how do I develop a voice application for my business? Say Siri, what voice identity should I give to my brand? Hi Bixby, what voice referencing to control the image of my brand on voice assistants? Artificial intelligence, ecosystems, branding, audio content, Plus …

Since its first edition in 1995, this book has become the French reference manual. It presents the entire study process, from project to report, as well as a very wide range of qualitative and quantitative methods of data analysis. Punctuated by a knowledge test, the different chapters emphasize key concepts based on numerous examples and Plus …