OK Google, what impact do voice assistants have on my digital strategy?- Alexa, how do I develop a voice application for my business?
- Say Siri, what voice identity should I give to my brand?
- Hi Bixby, what voice referencing to control the image of my brand on voice assistants?
Artificial intelligence, ecosystems, branding, audio content, voiceapps, voice commerce, voice SEO, AdTech and monetization constitute the voice marketing, that of tomorrow. Directors or marketing managers, entrepreneurs or consultants, you will find in this book answers and many expert opinions for:
- understand the challenges, risks and opportunities of voice assistants;
- develop new skills and apply these new concepts;
- develop a “voice strategy” in your marketing mix.
After the web and mobile, voice assistants are the new bet of the marketing strategy.
Book | La révolution des assistants vocaux : Comprendre les enjeux et réussir ses stratégies marketing (Marketing/Communication) | Oxana Gouliaéva, Eric Dosquet and Yvon Moysan | Dunod | january 2020 | 217 pages | 23 €
